How Bentley Learned Chinese234

Bentley Motors, the British luxury car manufacturer, has been steadily expanding its presence in China in recent years. As part of this strategy, the company has invested in a number of initiatives to promote the Chinese language and culture among its employees.

One of these initiatives is the Bentley Chinese Language Programme, which was launched in 2015. The programme offers employees the opportunity to learn Mandarin Chinese through a combination of classroom instruction and online learning. To date, over 1,000 Bentley employees have participated in the programme.

Bentley's focus on Chinese language learning reflects the growing importance of China to the global luxury car market. In 2019, China accounted for over 30% of global luxury car sales, and this number is expected to continue to grow in the coming years.

By investing in Chinese language learning, Bentley is sending a clear message that it is committed to serving the Chinese market and building long-term relationships with Chinese customers. The company is also hoping that by creating a more Chinese-friendly workplace, it will be able to attract and retain top talent from China.

The Bentley Chinese Language Programme has been well-received by employees. Many participants have said that the programme has helped them to better understand Chinese culture and to communicate more effectively with Chinese customers and colleagues.

In addition to the Chinese Language Programme, Bentley has also launched a number of other initiatives to promote Chinese culture among its employees. These initiatives include:
A Chinese cultural awareness training programme
A Chinese film festival
A Chinese food festival

These initiatives have helped to create a more inclusive and welcoming workplace for Bentley's Chinese employees. They have also helped to raise awareness of Chinese culture among Bentley's non-Chinese employees.

Bentley's commitment to Chinese language learning and culture is a clear sign of the company's long-term commitment to the Chinese market. By investing in these initiatives, Bentley is sending a message that it is serious about serving the Chinese customer and building strong relationships with Chinese stakeholders.

The Bentley Chinese Language Programme is a win-win for both the company and its employees. Employees who participate in the programme gain valuable skills that can help them to succeed in their careers. The company benefits from a more diverse and culturally competent workforce that is better able to serve the Chinese market.

2024-10-27

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